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September 20, 2005. The Apple Store in the Shinsaibashi district of Osaka played host to the DESIGN MATTERS meeting.
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Cirque du Soleil's Alegria 2
Montse More, Marketing Manager for Cirque du Soleil's Alegria 2, was the featured presenter for the September DM meeting. Montse, who is originally from Spain, has been with Cirque du Soleil for several years and has been playing a key role in making Alegria 2 a big hit in Japan. Montse shared the history of Alegria 2, the challenges in working in Japan, and the techniques she has relied upon to effectively market the brand for the Japanese market. Throughout the presentation the audience saw the large role that design and creativity play in all facets of Alegria 2.
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| Contrasting poster design for the Japanese market (right) vs outside of Japan. See the difference? |
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| Drinks with fans after the presentation. |
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