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| Design Matters director, Garr Reynolds, introduces graphic designer, Ai Ikeda, the featured presenter. |
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| Ai begins her talk on the process of pacakge design. |
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| Packaging is an important part of the branding message and the overall marketing mix. |
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| What is a great package and what is not? Ai explains the components. |
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| When you think of a product or brand, what comes to mind is often the package itself. |
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| A great mix of designers, students, and business professionals attend the presentation. |
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| Standing room only in the Apple theatre. |
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| The audience gets involved. |
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| Debating the design of a Kraft Philadelphia cream cheese package. |
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| Another example of package design examined. |
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| Brainstorming is the first step in the process. |
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| The design process explained. |
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| Designer, Tom Perry, is the featured presenter for November. |
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